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How to choose the right coach

Credentials matter less than fit. Five questions to ask in the first call.

How to choose the right coach
How to choose the right coach

A good coach can change the course of a career. A wrong match costs you months. The good news: you can tell the difference in a single introductory call, if you ask the right questions.

1. What does a typical session look like?

Listen for structure. The best coaches can describe how they start, how they end and what you leave with.

2. Who have you helped with a problem like mine?

Experience with your situation matters more than a long list of certifications.

3. How will we know it is working?

Agree on what success looks like before the first session: a new role, a promotion, a calmer week.

4. What do you expect from me between sessions?

Coaching works when you act. A coach who asks nothing of you is a pleasant conversation, not a coach.

5. Can I talk to someone you have coached?

Reviews on the profile are a start; a short conversation with a former client tells you even more.

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