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How to price your freelance services

Hourly, daily or per project? A simple method to set prices you can defend.

How to price your freelance services
How to price your freelance services

Pricing is the decision freelancers put off the longest, and the one that shapes everything else.

Start from the year, not the hour

Decide what you need to earn in a year, count the weeks you will really bill, and you have a floor.

Sell packages, not time

Clients buy outcomes. A clear package with a clear price is easier to say yes to than an hourly estimate.

Raise prices with every new client

Small, regular increases are invisible to the market and add up quickly.

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